Alaska Airlines is spreading holiday cheer by offering guests wearing any kind of holiday sweater priority boarding on December 20, 2019, National Ugly Sweater Day. The one-day promotion will be celebrated by guests and employees alike and includes all Alaska and Horizon Air flights.
“We know holiday travel can be stressful for some, which is why we’ve made sure flying with the ‘merrier carrier’ this time of year is an experience that brings nonstop joy to all our guests. We love going above and beyond to make your trip memorable; celebrating Ugly Sweater Day is just another way we’re making the holidays a priority,” said Natalie Bowman, Alaska Airlines’ managing director of marketing and advertising.
This year, Alaska is getting in the holiday spirit with a festive holiday-themed plane dubbed the “Snowplane,” which is flying across the airline’s network through the winter ski season. Additionally, Alaska Lounges will feature holiday-inspired beverages and cocktails, including snowflake sprinkled lattes and peppermint mochas, along with a special hot toddy cocktail available on National Ugly Sweater Day. Guests can learn how Alaska “holidays” and check out this year’s holiday sweater design on the Alaska Airlines’ blog.
Flyers are urged to share their holiday sweater fun by tagging their photos and videos using the hashtags #iFlyAlaska and #UglySweaterDay.